Hello, my name is Perry Calloway and I have recently had my ipod touch 16 GB stolen from me. I read your article about how you got yours back! I am seventeen years old and my girl friends parents gave me it for christmas. I had never had anything nice like that before. They even had it personalized on the back saying merry christmas love them. I need your help. My cell is 314 856 8363 please contact me. I would be eternally in your debt.

This does show that Apple is trying to create an image of their company without Steve Jobs. Which is something that most people can’t imagine, but will happen. Jobs is good at enthusiastically presenting concepts and ideas in ray of clean and minimalistic light that makes the crazies want to stand in line for days to get a product. So it will be interesting to see if Apple tries to continue this tactic with a “new” Jobs, or switch up their marketing a little bit.